There is a truth to cat ownership: every owner thinks their cat is the world’s best cat, despite all their perfect imperfections. There was a laundry list of goals for this sustainable cat litter challenger brand’s new campaign: entertain, educate, endear, stand out, and not fuck up our contribution to the intimidatingly high bar of internet cat content.

Oh, and a Musical Improv partnership with Baby Wants Candy for our booth takeover at CatCon. You read that right. CatCon.

ACCOLADES:

Gold | Campaign | Dallas Addy’s

Gold | Internet Commercial Campaign | Dallas Addy’s

Gold | Cool Cat | Internet Commercial | Dallas Addy’s

Gold | Soft Rock | Internet Commercial | Dallas Addy’s

Gold | Music With/Without Lyrics Campaign | Dallas Addy’s

Judge’s Choice | Internet Commercial Campaign | Dallas Addy’s

Silver | Danger Floof | Inernet Commercial | Dallas Addy’s

2023 Media Post Creative Media Award for Most Creative Use of Data

Director: TUSK

Production: Yella

Edit: Luis Caraza - London Alley

Music: We Are Walker

Creative Director / Writer: Ron Henderson

Art Director: Lorena Reyes

Writer: Jay Cook